Communications and Marketing Coordinator
Company: The Center for Family Resources Position: Communications and Marketing Coordinator Location: Cobb County, GA Posted: 05/18/18 Closing Date: 06/17/18 Job Description: The Communications and Marketing Coordinator will assist in the development and implementation a comprehensive brand and communications strategy for all of the organization’s communications and public relations activities, which include: promoting the mission, programs and services, fundraising activities/special events, and the Mansour Conference Center.
Specific Responsibilities: Develop and implement the annual communications plan across the agency’s various constituents, in collaboration with the Development Director, the Chief Operating Officer (programs) and the Mansour Conference Center Director. Manage the development (content, design and maintenance) of all print and electronic collateral, including, but not limited to, newsletters, brochures, annual report, program flyers, scripts, PSAs and promotional videos. Update and maintain organizational messaging for CFR’s website and presence on social media sites including Facebook, Twitter, YouTube, LinkedIn and others as appropriate. Send updates and announcements via Constant Contact or similar platform. Manage all media contacts and maintain working relationships with media; serve as organizational spokesperson as needed. Write and issue all press releases, fact sheets, testimonials and related materials; seek out, create and pitch new story ideas. Design collateral and provide logistics support for all CFR fundraising events, including the Thanks for Giving campaign in November and the Winter Wonderland Gala in February. Work within Raiser’s Edge alongside Development Director to create a system for tracking metrics of appeals and mailings, and use those metrics accordingly to facilitate ongoing marketing strategies. Ensure marketing communications are coordinated across appropriate functions and departments. Maintain and update the CFR and MCC websites as needed, and serve as the main point of contact for the hosting company to identify and troubleshoot any technical difficulties. Provide ongoing support for changing Programs/Operations as services provided to clients are subject to change with yearly changing grant requirements. Be able to readily update flyers and other collateral for the various client programs as needed. Assist Development Director in support of the Marketing/Communications Committee, the Fundraising Committee, and the Mansour Conference Committee of the Board of Directors. Manage relationships with donors and in-kind sponsors as related to marketing efforts. (Billboards, promotional items, swag, etc.) Safeguard organization identity guidelines (fonts and color standards, etc.) and perform an annual “brand audit” of all materials across all platforms and programs. Coordinate ordering of letterhead, envelopes, etc. as needed.
Qualifications: Qualified candidates will have a minimum of two years’ experience in the field of communications, public relations and marketing, including experience in coordinating an organization’s social media presence. Non-profit organization experience preferred. Bachelor’s degree in marketing, communications, or related field or equivalent experience Graphic design skills and proficiency with Adobe Creative Suite Skilled in Microsoft Office applications Experience with web, social media and design software and WordPress content management systems Excellent verbal and written communication skills Ability to work both independently and with a team
Interested candidates may apply online at https://www.workforgood.org